By NewsBlogger Zomato introduces “Pure Veg Mode” service in India, catering to vegetarian customers with a dedicated fleet and green delivery boxes. Based on feedback from vegetarian customers, Zomato aims to enhance customer experience.
At a glance
- Zomato introduces “Pure Veg Mode” service for vegetarian customers
- Includes dedicated “Pure Veg Fleet” in India
- CEO Deepinder Goyal personally delivers orders to promote service
- The distinctive green delivery box used for “Pure Veg Mode” orders
- Zomato plans to introduce more specialized fleets in the future
The details
Zomato, a popular food delivery platform, has recently introduced a new service called “Pure Veg Mode” aimed at customers with pure vegetarian dietary preferences.
This service includes a dedicated “Pure Veg Fleet” that serves exclusively vegetarian customers in India.
The announcement of this new feature was made by Zomato CEO Deepinder Goyal, who personally delivered orders alongside CEO Rakesh Ranjan to promote the service.
India’s Vegetarian Culture
India, known for having the highest percentage of vegetarians globally, inspired the launch of these new features.
The decision to introduce “Pure Veg Mode” was based on feedback from vegetarian customers, with the service tailored to include restaurants serving only vegetarian food.
Delivery persons in the “Pure Veg Fleet” have been instructed to deliver orders exclusively from pure vegetarian restaurants, ensuring they do not handle non-vegetarian meals or enter non-vegetarian establishments.
Distinctive Green Delivery Box
To distinguish the “Pure Veg Mode” service, Zomato has introduced a green delivery box, which is different from the standard red ones used for regular deliveries.
While many customers have responded positively to the new service, Zomato CEO Deepinder Goyal faced criticism from some users online for the move.
In response, Goyal clarified that the service was not meant to serve or alienate any religious or political preferences but was solely intended to cater to the dietary needs of vegetarian customers.
Looking ahead, Zomato has expressed plans to introduce more specialized fleets catering to different customer needs.
One such initiative in the works is the development of a special cake delivery fleet equipped with hydraulic balancers.
This expansion of specialized services showcases Zomato’s dedication to enhancing customer experience and catering to a diverse range of preferences within the food delivery industry.
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| indianexpress.com |
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| – Zomato launched a “Pure Veg Mode” service for customers with pure vegetarian dietary preference – The service includes a “Pure Veg Fleet” for 100% vegetarian customers in India – Zomato CEO Deepinder Goyal delivered orders with CEO Rakesh Ranjan to announce the new service – India has the highest percentage of vegetarians globally – The new features were launched based on feedback from vegetarian customers – “Pure Veg Mode” includes restaurants serving exclusively vegetarian food – Delivery persons in the “Pure Veg Fleet” will only deliver orders from pure vegetarian restaurants – They will not handle non-vegetarian meals or enter non-vegetarian restaurants – The delivery box for “Pure Veg Mode” is green, different from the standard red ones – Zomato CEO was criticized by some users online for the move – Goyal clarified that the service does not serve or alienate any religious or political preference – Zomato plans to add more specialized fleets for special customer needs – A special cake delivery fleet with hydraulic balancers is in the works |
